Social Media Marketing Strategist

I build brands
that break through.

Ex-influencer turned strategist. 5+ years growing brands across Instagram, TikTok, and Facebook with 500K+ combined followers and 10M+ impressions generated for clients.

View case studies ↓ Get in touch
500K+
Combined Followers
10M+
Impressions
20+
Accounts Managed
2M+
Top Post Views
5+
Years Experience
Performance data
Results that speak for themselves

Real metrics from real campaigns. Every number is backed by actual account data and analytics.

Follower growth across accounts
Combined followers managed over time
Impressions generated
Cumulative impressions across all managed accounts
The evidence
Proven results

Verified analytics straight from Instagram Insights. Select an account below to view the performance data.

A

@aelaxnder — Personal Brand

Grew to nearly 100,000 followers organically with 2M+ views on top content

~100KPeak followers
2M+Top post views
350K+Avg views/post
Scroll to see more →
2.09M reached | 2.57M impressions
2.09M reached | 2.57M impressions
1.05M reached | 1.15M impressions
1.05M reached | 1.15M impressions
724K reached | 791K impressions
724K reached | 791K impressions
610K reached | 667K impressions
610K reached | 667K impressions
478K reached | 534K impressions
478K reached | 534K impressions
69K engaged | 71K interactions
69K engaged | 71K interactions
TV

@TeamVorce — Esports

Managed Instagram, launched campaigns, built community to 35,000 followers

35,000Followers grown
98K+Accounts reached
59K+Engaged
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92K reached | 99K impressions
92K reached | 99K impressions
98K reached | 107K impressions
98K reached | 107K impressions
59K engaged | 60K interactions
59K engaged | 60K interactions
PZ

@partiesbyzaza — Event Entertainment

Founded and scaled to 10,000+ followers and 300,000+ impressions monthly across Toronto

10,000+Followers
339KMonthly impressions
165KViews in 90 days
90.4%Non-follower reach
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11,525 post views | 64.7% non-follower discovery
11,525 post views | 64.7% non-follower discovery
20,574 post views | 50.9%/49.1% audience split
20,574 post views | 50.9%/49.1% audience split
165,216 views in 90 days | Jul-Oct period
165,216 views in 90 days | Jul-Oct period
339,404 monthly impressions | 387K total
339,404 monthly impressions | 387K total
LF

@lonchofactory — Clothing Brand

Brand Consultant in Singapore. Spearheaded a complete rebrand that unlocked massive reach and revenue growth

876KReached in 30 days
113K+Monthly impressions
91.3%Non-follower reach
FullRebrand executed
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876,000 accounts reached | 30 days
876,000 accounts reached | 30 days
104,556 reached | 113,986 impressions
104,556 reached | 113,986 impressions
91,338 reached | 101,849 impressions
91,338 reached | 101,849 impressions
TJ

@TattoosByJess — Tattoo Artist

Head of Marketing. Took over the brand's social presence and turned reach into real booking activity.

140K+Views in 90 days
+148%Reach growth
+1,600%Booking link taps
$5K+Monthly revenue
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140,009 views | 25,863 reached | +148% growth
140,009 views | 25,863 reached | +148% growth
7,930 profile actions | +1,600% booking link taps
7,930 profile actions | +1,600% booking link taps
Case studies
Selected work

From founding my own agency to building viral brands from scratch. Here's the story behind the numbers.

2026 to present
UPVO Media
CEO & Founder | Social Media Marketing Agency
Founded an SMMA agency helping business owners start up, scale, and build engineered marketing systems they can operate independently. Delivering end-to-end strategy including UGC campaigns, influencer marketing, paid advertising, and engagement rate optimization.
2025 to present
Parties By Zaza
Founder & Head of Marketing
Founded and scaled an event entertainment brand into a household name across Toronto. Built a distinctive minimalist brand identity that outperforms competitors in recall and engagement.
10,000+Followers
300,000+Impressions monthly
#1Party brand in Toronto
2025 to present
Tattoos By Jess
Head of Marketing
Developed and execute a content strategy that transformed a startup tattoo business's social media presence. Implemented consistent posting schedules, cohesive visual identity, and clear brand direction.
50,000+Monthly views
$5,000+Monthly revenue driven
2025
Loncho Factory
Brand Consultant & Strategist | Singapore
Spearheaded a complete rebrand for a stagnant clothing brand. Developed new marketing direction and sales strategy that unlocked growth after months of plateaued following.
ThousandsNew followers
Full rebrandNew direction
SignificantRevenue growth
2020 to 2023
Personal Brand @aelaxnder
Ex-Influencer & Growth Strategist
Built a personal brand to nearly 100,000 followers as an influencer by mastering algorithm mechanics and marketing psychology. Created a proven growth system that became the foundation for all future client work.
~100KPeak followers
350K+Avg views/post
2,000,000+Top post views
45,000From one post
2020 to 2021
Team Vorce (Esports)
Social Media Manager
First social media role. Managed the team's Instagram, launched campaigns, and built a tight-knit community from the ground up.
35,000Followers grown
Additional experience
Other brands I've worked with

Beyond my core projects, I've worked across the esports vertical as a founder, CEO, social media manager, and community lead, plus growth consulting for personal brands.

KraxGGs
25K
Followers
Esports · Founder & CEO
@KraxGGs
Founded and scaled the brand to 25,000 followers in 12 months, building a strong, engaged community before exiting through a successful brand sale.
Team Akin
15K
Followers
Esports · Founder & CEO
@TheTeamAkin
Founded and scaled the brand to 15,000 followers in just 4 months, then executed a successful brand sale and clean exit.
Os.Reborn
8K
Followers
Esports · Acquired & Regrew Brand
@Os.Reborn
Acquired a dormant esports brand and led a 2-month revival, reigniting activity and audience engagement before stepping away.
VroUprise
18.2K
Followers
Esports · Social Media Manager
@VroUprise
Owned posting cadence, growth strategy, and content direction, driving consistent audience expansion across the brand's social channels.
The Vanity Clan
12.5K
Followers
Esports · Community Manager
@TheVanityClan
Built an engaged community from the ground up and helped establish the brand's foundational identity and voice.
Team Lazar
7K
Followers
Esports · Social Media Manager
@TheTeamLazar
Sister brand to VroUprise. Led growth strategy and full social media management, building audience and brand presence end-to-end.
Taaoqii
4.2K
Followers
Personal Brand · Growth Consultant
@Taaoqii
Brought in as a growth consultant on Twitter strategy and content direction, scaling the account to 4,200 followers and building the audience behind what is now an income-generating page.
Expertise
What I bring to the table

Full-stack social media marketing, from strategy to execution.

Platforms
  • Instagram
  • TikTok
  • Twitter
  • Facebook
  • LinkedIn
Advertising
  • Facebook Ads
  • Meta Ads
  • ROI-Positive Campaigns
  • Audience Targeting
  • Ad Spend Management
Strategy
  • Brand Development
  • Rebranding
  • UGC Campaigns
  • Influencer Marketing
  • Engagement Rate Optimization
  • Algorithm Optimization
Tools
  • Canva
  • CapCut
  • Claude AI
  • ChatGPT
  • Hootsuite
  • Meta Business Suite
Specialties
  • Marketing Psychology
  • Sales
  • Client Acquisition
  • Creative Direction
  • Community Building
  • Consulting
Let's connect

Ready to grow your brand?

Whether you need a full social media strategy, influencer campaign, or a one-time brand consultation.

Send me an email
Emailaelaxnder@gmail.com
Phone(647) 482-6600
LocationToronto, ON