Open to new roles

I turn reach
into revenue.

Social media marketing strategist with 5+ years scaling brands across events, esports, and creative — 500K+ followers managed and 10M+ impressions through organic growth and paid acquisition.

500K+
Combined followers
10M+
Impressions
20+
Accounts managed
2M+
Top post views
5+
Years experience
Performance data
Results that speak for themselves

Every number here is pulled from real account analytics — not estimates.

Top reporting periods
@aelaxnder impressions · ranked high to low, not chronological
Discovery rate by account
Share of reach coming from non-followers — how far past the existing audience the content travels
The evidence
Proof, straight from Insights

Every number below is pulled straight from Instagram Insights. Hit "View receipts" on any brand to see the raw analytics.

A
@aelaxnder
Personal Brand
Verified · Instagram Insights
~100KPeak followers
2M+Top post views
350K+Avg views/post
69KAccounts engaged
PZ
Parties By Zaza
Event Entertainment
Verified · Instagram Insights
10,200+Followers
712KViews in 30 days
304KReel views
204KTop reel views
TJ
Tattoos By Jess
Tattoo Studio
Verified · Instagram Insights
140K+Views in 90 days
+148%Reach growth
+1,600%Booking taps
$5K+Monthly revenue
Case studies
Selected work

From founding my own agency to building viral brands from scratch — the story behind the numbers.

2026 — Present
UPVO Media
CEO & Founder · Social Media Marketing Agency
Founded a social media marketing agency helping business owners build and scale marketing systems they can run independently. End-to-end strategy across UGC campaigns, influencer marketing, paid ads, and engagement optimization.
2025 — Present
Parties By Zaza
Founder & Head of Marketing
Founded and scaled an event entertainment brand into a recognized name in Toronto's house-party scene, built from zero through Reels-first content tuned for the algorithm.
10,200+Followers
712KViews in 30 days
$8K+Event revenue
2025 — 2026
Tattoos By Jess
Brand & Growth Consultant
Consulted on brand direction, business strategy, and the content/algorithm playbook that turned a startup tattoo studio's social presence into real booking activity.
140K+Views in 90 days
+1,600%Booking link taps
$5,000+Monthly revenue driven
2020 — 2023
Personal Brand @aelaxnder
Ex-Influencer & Growth Strategist
Built a personal brand to nearly 100,000 followers by mastering algorithm mechanics and marketing psychology — the growth system that became the foundation for all client work.
~100KPeak followers
350K+Avg views/post
2M+Top post views
45,000New followers · 1 post
2022 — Present
Independent Advisor
Growth Consultant · Creators & Small Businesses
Advise creators and small business owners across music, services, and apparel on Instagram and TikTok growth, content systems, and algorithm mechanics.
Additional experience
The esports roster

Beyond my core projects — founder, CEO, social media manager, and community lead across the esports vertical, plus personal-brand growth consulting.

Team Vorce
35K
Social Media Manager
@TeamVorce
First social media role. Managed the team's Instagram, launched campaigns, and built a tight-knit community from the ground up.
KraxGGs
25K
Founder & CEO
@KraxGGs
Founded and scaled to 25,000 followers in 12 months, building an engaged community before a successful brand sale.
Team Akin
15K
Founder & CEO
@TheTeamAkin
Founded and scaled to 15,000 followers in just 4 months, then executed a clean exit through a brand sale.
Os.Reborn
8K
Acquired & Revived
@Os.Reborn
Acquired a dormant brand and led a 2-month revival, reigniting activity and engagement before stepping away.
VroUprise
18.2K
Social Media Manager
@VroUprise
Owned posting cadence, growth strategy, and content direction, driving consistent audience expansion.
The Vanity Clan
12.5K
Community Manager
@TheVanityClan
Built an engaged community from the ground up and helped establish the brand's foundational identity and voice.
Team Lazar
7K
Social Media Manager
@TheTeamLazar
Sister brand to VroUprise. Led growth strategy and full social media management end-to-end.
Taaoqii
4.2K
Growth Consultant
@Taaoqii
Twitter strategy and content direction, scaled to 4,200 followers — now an income-generating page.
Expertise
The toolkit

Full-stack social media marketing, from strategy to execution.

Platforms
  • Instagram
  • TikTok
  • Twitter
  • Facebook
  • LinkedIn
Advertising
  • Facebook Ads
  • Meta Ads
  • ROI-Positive Campaigns
  • Audience Targeting
  • Ad Spend Management
Strategy
  • Brand Development
  • Rebranding
  • UGC Campaigns
  • Influencer Marketing
  • Engagement Optimization
  • Algorithm Optimization
Tools
  • Canva
  • CapCut
  • Claude AI
  • ChatGPT
  • Hootsuite
  • Meta Business Suite
Specialties
  • Marketing Psychology
  • Sales
  • Client Acquisition
  • Creative Direction
  • Community Building
  • Consulting
Let's connect

Ready to turn reach into revenue?

Emailaelaxnder@gmail.com
Phone(647) 482-6600
Instagram@aelaxnder
LocationToronto, ON